Outside In to get the Inside Out

May 16, 2018 | Catherine, Telperion

When it comes to bid writing, our outside perspective means that we can see companies clearly when they no longer can. We notice the great things that they may take for granted. Think of it as like helping a friend write a CV. Maybe the business is fantastic at collaborating, the training programmes are second-to-none, or they can offer world-class thought-leaders. This is the stuff that makes them stand out from the crowd. We will spot it, note it, and then shout it from the rooftops.

How can we offer this outside perspective? Because although we operate within the corporate landscape, we are not from it. We come to a bid team with a blank slate, uncluttered by organisational preconceptions. We don’t know or care what’s on the shelf at the kick-off meeting, and we don’t pander to hierarchies, so a bad idea isn’t nannied along to please an ego.

Our people are a diverse bunch with a variety of non-corporate experience. It means that we can bring out-of-the-box thinking and act as catalysts for change. Being external to an organisation allows us to be candid – we’ll tell it as it is, challenging current ideas and sometimes unlocking a whole new approach as a result. The knowledge is in the bid team, but we can shine a light into dark corners, changing how they see the solution.

Working from an office in the depths of the restorative Somerset countryside shields us from world-weariness and ‘always on’ culture. We are well-rested and able to come to meetings rip-roaring with creative energy, open-eyed, and ready to offer fresh insights. In effect we use ‘outside in’ to get the ‘inside out’ – employing our outside perspective to draw out the very best from inside a business.

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